Most electric guitars sold nowadays are based on the iconic designs of Fender and Gibson from the 50s and 60s, and arguably Ibanez in the late 70s and 80s. While these designs have produced some of the most celebrated instruments, they also reflect the early limitations of their time, which can affect playability, ergonomics, and sound. It’s challenging to escape these foundational features—there’s a reason most guitars share similar shapes and functions, and much of the music we love has been composed and performed on them. However, the lack of innovation in guitar design is often driven by manufacturing efficiencies and profitability concerns, overshadowing genuine efforts to enhance performance and functionality. I am committed to creating truly original designs and simply refuse to steal or replicate other people’s work. My goal is to ‘re-invent,’ or at least ‘re-think,’ the guitar, crafting instruments with superior performance and comfort. In my design process, I question everything, starting from the ground up based on what I believe a great guitar should have, rather than relying on conventional wisdom or off-the-shelf components. This often leads me to craft my own components when existing parts don’t meet my design specifications or requirements.

And after all, isn’t it a bit boring to play the same instruments as everyone else? I am dedicated to exploring new possibilities and creating guitars that not only look stunning but also provide a truly unique voice and superior playing experience. And every piece is created with a deep respect for the environment, using only natural, biodegradable materials and finishes, so that your music resonates in harmony with the world around us.